Who We Are

Sustainable PZ is a Community Interest Company and entirely reliant on volunteer time and donations. Our volunteer directors and the people we work with are all experts in their own fields, and bring a wealth of
experience and local knowledge.

Rachel: woman with blonde hair and sunglasses in front of the sea

Rachel Yates

Born and raised in Penzance and after a few years working away, I returned home to the ocean. I’m a journalist and writer but in later years have focused on environment and community projects. I run Plastic Free PZ in my spare time and set up Sustainable PZ to build on its foundations, as I believe Penzance is in a brilliant position to do things differently. We are at a critical point in time where we need to rethink the way we live and do business. By working together I believe we can build a future that works for us all, and is in tune with the planet.


John Matthews

Locally made and passionate about what local businesses and residents can do to make a difference to our environment with a collaborative approach. 30 years as a corporate junkie and now firmly entrenched as a small business owner providing a guest house experience to Penzance’s fantastic visitors. With a passion for positive progress I can support businesses with simple sustainable changes that not only benefit the environment but also create a new market thus embedding the change. Likes: Hoovering, positivity and energy. Dislikes: Plastic & bad stuff

Hazel: Woman with long blonde hair stands in front of marshy area

Hazel Murray

As a freelance journalist and copywriter, I love digging into real community issues and bringing them to the forefront for audiences. Cornish-born but raised on the outskirts of London, I moved to Penzance to be closer to the ocean and started my career in the local press. But, a few years ago, I ditched the 9-5 life to freelance as a copywriter with local community projects, national charities and non-profits – particularly those working to save our planet – and haven’t looked back.

Tim Westwell

Tim Westwell is a co-founder of Pukka Herbs where he was primarily focused on creating their purposeful commercial success. More recently, alongside his commitments to amplifying that business can be a force for good, Tim has started a regenerative small-holding near Marazion converting it to organic, and now continues his love of herbs and all things veggie by growing them.

Woman with brown hair looks out onto long grass and holds a camera

Danielle Boobyer

I’m the Digital Engagement Manager, so I find creative ways to engage people new to sustainability, as well as giving people already on board ideas for new actions to take. Making sustainability more inclusive for people who are usually left out is something that’s important to me, as a disabled person from a working class background. I grew up in London, but have lived in Cornwall on and off now for nearly 20 years…. the sound of the ocean and clean air always bring me back.